The Heart of LinkedIn Is Your Profile

Help people to find you, engage with you, work with you.

  • Unlock the Power

    As a business owner, sole trader, entrepreneur or freelancer, you have skills, knowledge and expertise that people would LOVE to know about. Are people aware of what you do, who you help, how you do that?

  • Increase your Visibility

    What does your LinkedIn Profile say about you and your business? Does it convey the right message in the right way to attract the right people? Will your ideal client know it is you they are looking for?

  • Enhance your Online Reputation

    Getting your LinkedIn Profile right will pay dividends by enhancing your reputation. Getting it wrong could mean a loss of credibility for you and your business.

What Will Profile Power Give You?

You will have all the tools and techniques to create a LinkedIn Profile to be proud of, that will help people to find you, engage with you, work with you.

Profile Power is a step by step, self guided online course for business owners, sole traders, entrepreneurs and freelancers that can be completed in your own time and at your own pace. 

Profile Power will help you to:

  • Identify who your ideal target audience is
  • Research and document your primary key search terms
  • Create and optimise your LinkedIn Profile with key search terms so that you can be found when people search for businesses like yours
  • Stand out from the crowd with visual imagery for immediate impact to catch the attention of your target audience
  • Build rapport and humanise your brand
  • Integrate your business story and experience to add credibility
  • Join the dots between your Profile, your business Page and your Website
  • Be Real, Be Unique, Be You!

Like all Key to LinkedIn Training with Linda, this course is underpinned by ethical relationship building and LinkedIn etiquette.

What's Included?

Profile Power has been designed to accommodate different learning styles - learn at your own pace, jump straight into the practical lessons or you can take it more slowly by working through each module step by step. Your time, your pace, your success.

  • 9 Modules, each containing between 3 and 8 bite sized lessons of between 5 and 20 minutes

  • Explainer and Demonstration Videos. All video lessons are captioned which can be turned on or off

  • 46 Page Course Workbook containing activities, templates, checklists, planners

  • Knowledge Check Activities

  • Downloadable Resources

  • Private Support Group in LinkedIn

  • Certificate of Completion

A Glimpse Inside Profile Power

Watch the short video for a preview of Profile Power

Course content

  • 1

    Welcome to Profile Power

    • Welcome and Introduction

    • What Can You Expect?

    • What You Need To Complete This Course

    • Profile Power Course Workbook

    • How to Access Help and Support

    • LinkedIn Updates and New Features

  • 2

    Profile Orientation

    • Profile Orientation Introduction

    • LinkedIn Personal Professional Profile Orientation

    • LinkedIn Page Overview

    • Switch Off Notifications

  • 3

    Prepare for Discovery

    • Profile Optimisation: Keyword Planner

    • Profile Optimisation: Preparation, Research and Your Ideal Client

    • Profile Optimisation: Keyword Tools

    • Profile Optimisation: Competitor Research

    • Profile Optimisation: Ask Your Audience

  • 4

    Impactful First Impression

    • Be Unique: You're Not Just A Number

    • Be Contactable

    • Capture Interest with a Meaningful Headline

    • Upload your Headline text to LinkedIn

    • The Power of the Profile Photo

    • Upload Your Profile Photo

    • What's In Your Shop Window?

    • Upload Your Background Image

    • Are You Open for Business?

    • Bring your profile to life with your Video Cover Story

  • 5

    Crafting Your Message

    • Crafting Your Message: Introduction

    • The About Section - Quick Bites

    • What Fuels Your Fire?

    • Crafting Your Message - The Human Element

    • The About Section: Format

    • Putting It Together: Upload Text Into the About Section

    • Recommended Reading

  • 6

    Experience Matters

    • Your Current and Previous Experience

    • Add A New Current Experience

    • Re-order Current Experience

    • Delete an Experience

    • Create Your LinkedIn Page

  • 7

    Livening Up Your Profile

    • Symbols and Emoji's

    • Adding Media

    • Upload Media from Your Computer Into Your Profile

    • Showcase Your Best Features!

  • 8

    Credibility and Reputation

    • Showcase Your Skills

    • Keep the Focus on Your LinkedIn Profile

  • 9

    Thank You and Next Steps

    • Next Steps

    • Certificate of Completion

    • Your Feedback

    • Profile Review


What people say...

An excellent way of getting started in LinkedIn

Dr Mariette Jansen

The Key to LinkedIn Profile Power course is an excellent way of getting started with LinkedIn.

Linda's videos and step by step guidance through the profile page and their different elements are a great way to set yourself up in a professional manner.

She is calm, detailed and when I had a question she got back to me almost straight away.

Anyone who isn't quite sure if they present themselves at their very best on LinkedIn would benefit from this course. It gave me the start I was looking for.

Immediate increase in enquiries

Jane Redhead of Kall Kwik Farnham

The Profile Power online training course goes through every aspect of your LinkedIn profile and makes you really think about your business - what makes you unique...think about who your competitors are and how you differentiate your business.

I worked through the whole training course thoroughly and immediately I have been getting enquiries, lots of new contacts, joining groups and have given and received lots of recommendations.

LinkedIn is becoming more and more popular as a way of doing business and making don't delay contact Linda today.....she will really make a difference to your business.

Your Questions...

  • Who is Profile Power suitable for?

    Profile Power is designed for small business owners, entrepreneurs, franchisees, freelancers and sole traders.

  • How long will I have access to the course?

    Access to Profile Power has no time limit. Once purchased, you can access the course as many times as you like for as long as you like.

  • How often is Profile Power updated?

    LinkedIn regularly add new features and make changes. Profile Power is updated whenever major changes are implemented and every 3 months to reflect minor changes.

  • What support is given to participants?

    All participants are invited to join a private LinkedIn group where your questions can be posted and will be answered by Linda or one of her team. You can also request feedback from other participants via the support group.

  • What about individual support?

    Many participants like to have their LinkedIn Profile reviewed by Linda either as they progress through the course or after they have completed it. Individual support of this type is an optional extra and can be purchased when you need it. Please contact Linda via email for details.

  • How long does it take to complete Profile Power?

    Profile Power should take between 2 and 6 hours to complete. The time to complete the accompanying exercises and activities will depend on how much you already know before starting the course. Profile Power has been designed for you to do in your own time and pace, therefore it will be different for each person.


Your Investment


Your LinkedIn Trainer

LinkedIn Specialist Trainer and Coach

Linda Huckle

Hello! I'm Linda Huckle - known as #LinkedInLinda.

I love LinkedIn®! Even more, I love seeing my clients succeed and grow their business with their LinkedIn® activity. What makes me so unique?

Networking face to face and online in LinkedIn® as a business owner have given me a depth of understanding of how small businesses operate. This, coupled with my experience in the corporate world means I have developed a genuine network of business contacts and clients who I have educated to use LinkedIn®.

I was an early adopter of LinkedIn® and became an advocate from the outset. Now, I am an award winning LinkedIn® Trainer with over 12 years experience, the latter 7 as an independent LinkedIn® consultant.

Please do ask me any questions, I'm always pleased to hear from you.

The Key to Your LinkedIn Success is Getting Started!

Now is the time to power up your LinkedIn Profile and be proud of your success